By: Frieda Lopez Mesina
Why MiAltar is on Kickstarter
Shinu and Jacquie, co-founders of MiAltar: This project was born out of a personal need to honor grief, memory, and culture in a way that felt meaningful, rooted in tradition but accessible in a modern way. As children of immigrants from Mexico and India, raised in California, they grew up navigating multiple cultures, identities, and rituals. MiAltar is their way of reconnecting with those roots while helping others do the same.
Over the past two years, Jacquie and Shinu have been building MiAltar, a virtual altar platform that allows anyone to create a space online for remembrance, to celebrate traditions, and to connect across generations. The idea formed from a longing to be close to loved ones on Día de Muertos and to have a space where memories could live and grow.
What They’re Creating
MiAltar is the world’s first virtual altar platform inspired by Día de Muertos and other global remembrance rituals. They’re working hard to:
It’s a space for healing, remembering, and celebrating, and they’ve seen it resonate deeply with families, educators, therapists, and cultural organizations alike.
Why Kickstarter?
MiAltar launched a campaign on Kickstarter because this is more than just funding it’s about community. From the beginning, Jacquie and Shinu have personally funded every stage, pouring in their time, energy, and love to build something deeply meaningful. Early users have already shown the power of shared stories and collective support, and now, they’re ready to grow, but they want to grow together, with you.
Instead of turning to traditional investors, they chose crowdfunding because MiAltar should be shaped by the people who truly connect with it: the families, friends, and communities who will use it. This campaign is your invitation to help build something personal and culturally significant from the ground up.
Kickstarter is a space where ideas grow with the support of others, and that’s exactly what MiAltar needs at this stage. Jacquie and Shinu believe the best way forward is to create rewards that benefit their users, while allowing MiAltar the opportunity to expand to the next level.
Every backer helps bring MiAltar closer to launching the next version:
When you back this project, you're not just funding a platform. You're helping preserve, evolve, and share a tradition rooted in love, memory, and connection, and you’re becoming part of it from day one.
Why It Matters
MiAltar Virtual was born from a longing to be close to loved ones on the Día de Muertos (Day of the Dead) and to have a place to craft a digital sanctuary, an online altar of remembrance, and pay homage to those who hold a special place in our hearts.
In the process of creating MiAltar, the founders discovered something deeper. Beyond the need for a place to honor and celebrate, there's a powerful call for healing that's not being addressed. Countless people are grieving without access to the cultural spaces to support them. Whether it’s due to distance, disconnection, or diaspora, the rituals that once helped us process loss are harder to hold onto and often... harder to find.
MiAltar’s impact is already making a difference beyond personal altars. We’ve been honored to collaborate with Dr. Angie Cruz, read her blog.
MiAltar hopes to make sacred spaces more accessible to all, no matter where they are.
MiAltar isn’t just a project; it’s a movement to honor grief, memory, and cultural identity in today’s dispersed world. In a time when so much healing is needed, we’re creating a space for what is eternal: connection, remembrance, and love.
Thank you for being part of this journey. With your help, MiAltar can ensure no memory is lost, and every story has a home.
Support us on Kickstarter
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We invite you to create a digital altar on MiAltar at www.mialtarvirtual.com
Also find us @mialtarvirtual on Instagram, Facebook and TikTok.
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Frieda Lopez is from Orange County, California, and received a B.A. Communications from the University of California, Los Angeles (UCLA).